Email marketing blog: tips, strategies, and best practices
Discover our articles for creating better email campaigns, newsletters and promotional emails.
When to send a newsletter: day, time and a testing method
What day and time should you send a newsletter? Practical B2B and B2C starting points, a simple test method and the metrics to track.
How to write a newsletter subject line: 12 tips
Learn how to write an effective newsletter subject line with 12 practical tips, concrete examples and techniques to improve your email campaigns.
Email marketing software for small businesses: 5 tools compared
Compare Sendora, Brevo, Mailchimp, Mailjet and MailerLite: pricing, use cases and limitations for small businesses and nonprofits.
How to clean an email list: 7 steps and when to do it
Clean your email list: duplicates, invalid addresses, unsubscribes and inactive contacts. Follow seven steps with a worked list-cleaning example.
Email open and click rates: calculations and 2026 benchmarks
Calculate email open rate, click rate and CTOR. Compare industry benchmarks and turn campaign reports into practical actions.
Small business email marketing: your first campaign and a template
Plan your first email campaign with a clear goal, contact list, adaptable email template, pre-send checklist and practical reporting tips.
SPF, DKIM and DMARC: authenticate emails and diagnose spam
Understand SPF, DKIM and DMARC, check domain alignment and troubleshoot emails in spam using Gmail, Yahoo and Outlook sender requirements.