Email marketing blog: tips, strategies, and best practices
Discover our articles for creating better email campaigns, newsletters and promotional emails.
SPF, DKIM, DMARC: why your emails end up in spam and how to fix it
A complete guide for small businesses and nonprofits. Understand these three essential protocols and set up your domain in under an hour so your emails actually reach the inbox.
5 techniques to boost your open rate
Open rate is one of the key metrics for your email campaigns. Discover the strategies that really make a difference so your emails stand out.
GDPR and email marketing: the complete guide
Collecting emails while respecting GDPR isn't optional. This guide explains exactly what you need to put in place to stay compliant.
Why you should segment your contact lists
Sending the same email to all your contacts leaves money on the table. Segmentation lets you deliver the right message to the right person at the right time.
How to write the perfect email subject line
The subject line is the first thing your recipient sees. In just a few words, you need to spark curiosity without resorting to clickbait. Here's our method.
The stats you absolutely must track for your campaigns
Open rate, click rate, unsubscribe rate... Which metrics should you prioritize, and how do you interpret them to improve your next sends?
The welcome email: your best onboarding tool
The first email a new subscriber receives is the most opened of all. How do you make the most of it to build a lasting relationship from day one?